Understanding Google's Search Engine Updates
You have probably heard on the news about the many different updates that Google tends to make several times a year in regard to their search engine algorithm. The reason that these updates are done is said to be for users that are searching for information, making it more convenient for people searching on the web to find exactly what they want. In reality, the reason that Google does so many updates is because there are many people that are trying to understand how their algorithm works. As a result of this, they are always compensating and changing small portions of their algorithm so that no one can learn or game their system. This will be a basic overview on the many different Google updates that are done so that you can understand what they are trying to accomplish.
Google Penguin Update
When you hear the word penguin, you are probably thinking about the black-and-white bird that lives in Antarctica. You may also have the image of the evil nemesis of Batman pop into your head. In reality, the name of this update was chosen by the people at Google to represent an algorithm update that is designed to decrease the ability of people to get high search engine rankings using what they deem to be black hat techniques. Essentially, by artificially increasing the number of links pointed to a website, it is possible to improve your ranking very quickly. However, Google still needs to use links to justify the ranking of any website online, which means that those that use these techniques must look as natural as possible. Therefore, Google will continue to make modifications to this backlinking update in an attempt to ensure that top rankings are only given to those that have relevant information.
Google Hummingbird Update
One of their most recent updates is called the Hummingbird. It is a very complex algorithm update which actually allows the search engine to recognize concepts, not just keywords or phrases. As a result of this, individuals that would use spam techniques to generate articles for backlinks must use unique content that actually is meaningful and logical in its delivery for it to remain on the search engines. Simply using what is called PLR content will not work anymore, nor will poorly written content that is generated by software programs. As Google continues to improve its Hummingbird updates, it will be more important than ever for search engine marketers and entrepreneurs to use relevant well-written content.
Google Panda Update
Although there are a couple other updates that Google has made over the last few years, the Panda update is one of their best. It specifically targets what are called thin or low-quality sites, making it possible for Google to remove spam websites specifically created to get high rankings on the search engines so that products, or even products sold through affiliate programs, to be delisted. Although this is beneficial for users that are looking for quality information, it is also beneficial for many Internet marketers that are trying to rank on the web. By removing lower quality sites and replacing them with websites with great content which are marketing their products and services, it actually paves the way for Internet marketers to rank well for products and services using high-quality websites.
Google will continue to make modifications as long as search engine marketers use their search engine to drive targeted traffic and visitors to their products and services, something that will never go away. Hopefully this brief overview of three of the Google updates will help you understand what they do, and if you are an Internet marketer, or simply a business trying to garner additional visitors, you will know what to watch out for the next time you try to drive traffic to your website.
If you're a business in the Hull area looking for an SEO specialist, or to put it another way, if you're looking for Hull SEO, then you've come to the right place.
Google Penguin Update
When you hear the word penguin, you are probably thinking about the black-and-white bird that lives in Antarctica. You may also have the image of the evil nemesis of Batman pop into your head. In reality, the name of this update was chosen by the people at Google to represent an algorithm update that is designed to decrease the ability of people to get high search engine rankings using what they deem to be black hat techniques. Essentially, by artificially increasing the number of links pointed to a website, it is possible to improve your ranking very quickly. However, Google still needs to use links to justify the ranking of any website online, which means that those that use these techniques must look as natural as possible. Therefore, Google will continue to make modifications to this backlinking update in an attempt to ensure that top rankings are only given to those that have relevant information.
Google Hummingbird Update
One of their most recent updates is called the Hummingbird. It is a very complex algorithm update which actually allows the search engine to recognize concepts, not just keywords or phrases. As a result of this, individuals that would use spam techniques to generate articles for backlinks must use unique content that actually is meaningful and logical in its delivery for it to remain on the search engines. Simply using what is called PLR content will not work anymore, nor will poorly written content that is generated by software programs. As Google continues to improve its Hummingbird updates, it will be more important than ever for search engine marketers and entrepreneurs to use relevant well-written content.
Google Panda Update
Although there are a couple other updates that Google has made over the last few years, the Panda update is one of their best. It specifically targets what are called thin or low-quality sites, making it possible for Google to remove spam websites specifically created to get high rankings on the search engines so that products, or even products sold through affiliate programs, to be delisted. Although this is beneficial for users that are looking for quality information, it is also beneficial for many Internet marketers that are trying to rank on the web. By removing lower quality sites and replacing them with websites with great content which are marketing their products and services, it actually paves the way for Internet marketers to rank well for products and services using high-quality websites.
Google will continue to make modifications as long as search engine marketers use their search engine to drive targeted traffic and visitors to their products and services, something that will never go away. Hopefully this brief overview of three of the Google updates will help you understand what they do, and if you are an Internet marketer, or simply a business trying to garner additional visitors, you will know what to watch out for the next time you try to drive traffic to your website.
If you're a business in the Hull area looking for an SEO specialist, or to put it another way, if you're looking for Hull SEO, then you've come to the right place.
